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Digital Media Manager Apply Now

Industry: Marketing
Location: Fort Lauderdale, FL 33308
Required Skills: Requirements... Bachelor's degree in Marketing, Communications or related field 1+ year of experience in a similar position Knowledge of firearms strongly preferred Passion for all social media and people Proven working experience in digital marketing Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Familiarity with the latest trends and best practices in online marketing and measurement Ability to lift up to 50 pounds Resides near Fort Lauderdale or in surrounding area You must be able to pass a criminal background and drug screening
Preferred Skills: Prefer someone who is from a firearm industry OR has a strong passion for firearms.
Education: Bachelors in Marketing, Communications or related field preferred
Salary: To $65,000 + benefits

Leading firearm company located in South Florida seeks to hire a highly motivated, creative Digital Media Manager with experience and a passion for connecting with people. In an office work environment, you will engage with customers on a daily basis, converting followers into customers and those customers into promoters. We're looking for someone who will be very hands-on with all social media platforms and also someone who understands the analytics side of it. Preference would be for someone who is from a firearm industry or has a strong passion for firearms. This position, reporting directly to the VP of Operations, is perfect for someone who is looking for a rewarding challenge with a rapidly expanding company!

Functions...

Plans and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Creates, curates, and manages all published content (images, video, written and audio/podcast).
Monitors, listens and responds to users in a social way while cultivating leads and sales.
Develops and expands community and/or influencer outreach efforts.
Develops brand awareness and overall company reputation.
Manages content, including website content.
Designs, builds and maintains the social media presence.
Communicates the company's brand in a positive, authentic way that will attract customers.
Designs, creates and manages promotions and social ad campaigns, being sure to integrate with company's overall marketing plan and channels.
Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
Administrates the creation and publishing of relevant, original, high-quality content (for all channels and ads).
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identified trends and insights, and optimizes spending and performance based on that information.
Brainstorms new and creative growth strategies.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies and determines whether it is useful for the company.
Deliberately plans, strategizes and sets goals.
Creates a regular publishing schedule and promotes content through social advertising.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Leverages the right tools to manage the content.
Compiles reports for management showing results.
Integrates all channels of marketing (social media, SEO, content marketing, email, print and digital marketing).
Oversees all social advertising campaigns.
Any other job-related duties.

Company offers a salary to $65,000 plus benefits.

For IMMEDIATE consideration please forward your resume in confidence to jim@jrp-atlanta.com.

THIS IS A PERMANENT DIRECT HIRE OPPORTUNITY AND OUR FEES ARE ALWAYS PAID BY THE HIRING COMPANY.

Keywords: digital media, manager, social media platforms, analytics, firearms, guns, rifles, SEO, SEM, marketing, email, audio, podcast, brand awareness, website content, campaigns, communications, advertising, Google Analytics, NetInsight, Omniture, WebTrends, DART, Atlas, HTML, CSS, JavaScript

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